How to Conduct a UX Audit for Your Website 

You might’ve spent months designing your website, but if visitors still leave without converting, it’s time to investigate what’s going wrong. That’s where a UX audit comes in. Think of it as a health check for your site—pinpointing usability flaws, experience gaps, and conversion blockers that silently kill performance. 

In this guide, we’ll walk you through the exact steps to conduct a UX audit, what to look out for, and how to use tools like Figma UI UX design frameworks to map better experiences. Whether you’re part of a growing business or a full-fledged UI UX design agency, this guide is built to help you spot and solve UX roadblocks effectively. 

What is a UX Audit? 

A UX (User Experience) audit is a systematic evaluation of a digital product—usually a website or app—to identify usability issues, inconsistencies, or points of friction in the user journey. Unlike analytics tools that show you “what” is happening, a UX audit digs into “why” it’s happening. 

Businesses opt for UX audits to: 

• Improve conversion rates 

• Reduce bounce rates 

• Enhance customer satisfaction 

• Stay competitive in their industry 

Whether you’re offering UI UX design services or managing your own brand’s digital interface, audits are a non-negotiable step in iterative improvement. 

Who Should Conduct a UX Audit? 

A UX audit can be done internally by product designers or externally by a UI UX design agency. Ideally, the evaluator should have: 

• A deep understanding of UX heuristics 

• Familiarity with interaction design principles 

• Competency in using tools like Figma UI UX design systems 

• Analytical skills to interpret behavior and data 

If your team lacks dedicated UX talent, outsourcing to an agency that specializes in mobile UI UX design services might be the smarter path. They bring an outsider’s perspective and usually follow a stricter process. 

Step 1: Define Audit Goals and KPIs 

Don’t jump into user flows and wireframes right away. Start by aligning on why you’re doing this. 

Some goal examples: 

• Reduce form abandonment 

• Improve product onboarding experience 

• Simplify navigation on mobile 

• Increase e-commerce checkout completion 

Pair each goal with a metric: conversion rate, bounce rate, time on task, or Net Promoter Score (NPS). This will give your audit direction and clarity. 

Tip: If you’re providing UI UX design services, align these metrics with your client’s business KPIs to demonstrate the direct impact of your design decisions. 

Step 2: Gather Quantitative Data 

Start with the numbers. Use tools like Google Analytics, Hotjar, or Mixpanel to answer questions like: 

• Where are users dropping off? 

• What pages have high bounce rates? 

• How do users behave on mobile vs desktop? 

Look for red flags like: 

• High exit rates on checkout or contact forms 

• Unusually low session durations 

• Low engagement on CTAs (calls to action) 

Pairing this with heatmaps and session recordings offers a glimpse into what users are experiencing. 

Step 3: Collect Qualitative Feedback 

Now that you have some behavioral data, go human. 

You can: 

• Conduct user surveys asking what users liked/disliked 

• Interview 5–7 users for deeper insights 

• Read through customer support tickets and reviews 

• Analyze social media comments or app store feedback 

For mobile UI UX design services, qualitative feedback from actual mobile users is gold. Mobile experiences are faster-paced and context-dependent, so learning from real behavior is invaluable. 

Step 4: Evaluate Against UX Best Practices 

This is where the real dissection happens. 

Use a UX heuristic checklist to evaluate core areas: 

• Navigation: Is it intuitive? Too many steps? 

• Readability: Are font sizes legible? Is the hierarchy clear? 

• Responsiveness: How well does the layout adapt across devices? 

• Interactions: Are buttons, menus, and animations consistent and purposeful? 

• Accessibility: Can users with impairments interact with your content? 

Tools like Figma UI UX design systems can help you build wireframe templates to compare your current flow against best-in-class examples. 

Step 5: Prioritize Findings 

Not all issues are equal. Some are cosmetic, others cost you money every single day. 

Segment the problems into: 

• Critical: Hurts conversion, trust, or causes user frustration 

• Medium: Frustrating but not show-stopping 

• Low: Cosmetic or non-urgent 

Create a UX audit report with screenshots, issue descriptions, and suggested solutions. If you’re a UI UX design agency, include severity levels and business impact for each issue—it helps clients prioritize budget and time. 

Step 6: Propose Solutions (Don’t Just Diagnose) 

Here’s where a good audit becomes a valuable asset. 

Pair every issue with a recommended fix: 

• Problem: Form abandonment due to too many fields 
  Solution: Condense fields and implement smart defaults 

• Problem: Menu is too deep on mobile 
  Solution: Simplify categories or add a search function 

You can even sketch quick alternatives using Figma UI UX design files to present solutions visually. This accelerates approval and implementation. 

Step 7: Test and Monitor 

UX audits shouldn’t end in PDFs. The real ROI comes when you act on them. 

Run A/B tests to validate solutions: 

• Try different CTA placements 

• Test shorter forms 

• Offer chat support on key pages 

Post-implementation, monitor your KPIs for 4–6 weeks. If the changes work, great. If not, iterate further. 

If you’re delivering UI UX design services professionally, wrap this up with a short report showing before vs after analytics. It builds trust and helps you win future business. 

Tools to Help You Conduct UX Audits 

Here’s a list of useful tools to assist in each stage:

If your team offers mobile UI UX design services, it’s worth investing in tools that test across various screen sizes and OS versions.

Signs You Need a UX Audit ASAP 

• Your bounce rate is over 60% 

• Users are dropping off at your checkout or form pages 

• You’ve redesigned recently but conversions dropped 

• You get frequent complaints about usability 

• Your mobile traffic is high but performance is poor 

A UX audit isn’t a luxury—it’s a necessity. Even the best designs go stale over time, especially as user behavior evolves. 

Conclusion 

A good UX audit bridges the gap between user frustration and business success. It’s not just about fixing colors or button placements; it’s about understanding human behavior and reducing friction at every touchpoint. 

Whether you’re hiring a UI UX design agency or conducting this audit in-house, the goal is simple: make the user journey seamless, intuitive, and delightful. 

And remember, great user experiences are rarely built in one go. They’re sculpted through audits, feedback, and continuous refinement. 

If you’re struggling to understand why your site isn’t converting—or want a second opinion—partnering with professionals who specialize in UI UX design services can help you see what you’re missing.